How to create personas using Google Analytics
In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found in Google Analytics. With huge thanks to UX Researcher George Kalyvas, whose webinar provides the content for this article. First thing’s first, a little refresher for…
What are anti-personas and why are they important?
We’ve all heard of personas – the people who we expect to use our products and services. But can we always guarantee that our users are the people we’re actually targeting? Of course not! Here we’ll be exploring ‘anti-personas’ – including the various different types…
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