How to design the same product for two different personas

In this week’s #UXchat, we're discussing a common concern of many businesses: how do you develop the same product for two (or more) different audiences?…

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How to create personas using Google Analytics

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found in Google Analytics. With huge thanks to UX Researcher George Kalyvas, whose webinar provides the content for this article. First thing’s first, a little refresher for…

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