13 expert opinions on how to balance business and user objectives
Many of us have been there – someone with enough authority wants us to do something that’ll hurt users but temporarily boost key metrics. How do you argue against what seems like making more money? Maybe you’re worried about going against a HiPPO – but you also know just…
25 expert opinions on how to communicate the value of UX to stakeholders
It’s a bit like talking to a brick wall, except the brick wall isn’t just ignoring you, it’s telling your colleagues you don’t know what you’re talking about, sends texts from their phone while you’re trying to explain something, accuses you of inventing the term…
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