Six things News UK learnt about running user research in Agile

Join Claire Dracott, Deputy Head of User Experience at News UK, and Lee Duddell, UX Director at UserZoom, as they reveal the challenges and rewards…

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How to create personas using Google Analytics

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found in Google Analytics. With huge thanks to UX Researcher George Kalyvas, whose webinar provides the content for this article. First thing’s first, a little refresher for…

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