How we designed personality traits for an AI application

It’s no great leap to say the future will be filled with AI applications designed for conversation. Whether we’re telling our car to play music…

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A user experience guide to typography

How to improve usability through typography, legibility and readability. Whether your product requires users to read one word or 100,000 words, you should pay attention to the usability and user experience of typography. What is typography? Typography is the art of arranging type. It might…

How to create pop-ups that don’t suck

Most users hate pop-ups. Especially email pop-ups.  And for a good reason: most pop-ups are designed from an email marketer’s point of view. Their only objective is to maximize the number of emails collected. Period. The problem with this approach is that it ignores all the…

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