What is tree testing and why is it important for your site’s UX?
Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this series of UX beginner’s guides, aimed to help all the newbies of the UX world. In this guide, we’ll…
What’s the difference between quantitative and qualitative research?
Welcome to our regular series of UX beginner’s guides. This week: what’s the difference between quantitative and qualitative research? In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was…
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