What is user experience (UX) and why is it so important?

We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So, if badly-designed products can continue be successful, has UX actually improved anything over the years? I posed this question to the Nielsen Norman Group founder as part of our…

Getting members of your team involved in the design process in a Lean UX environment can be extremely valuable… and potentially hard to manage. So as part of our series of Q&As with Jakob Nielsen, I posed the following question… Lee: In Lean UX, non UX-trained people carry out…

Website analytics such as A/B testing and data mining tools are becoming more widespread, allowing companies to gain ever-deeper insights into their users and customers. At the same time, users are getting more sophisticated as exposure to technology and the internet gets more commonplace. As part of our…

UX has come a long way in the past five years, with companies becoming increasingly user-centric. But where will this trend head in the next five years? As part of our series of Q&As with Jakob Nielsen, I posed the following question… Where do you think UX is…

Many UXers face the challenge of addressing multiple usability issues across different areas of a business.  With so many variables in play—the needs of your users, the needs of the business, and the scope of the project—this can become a fine balancing act. So how do you prioritise which projects to tackle…

Here’s Jakob Nielsen’s take on UX in corporates that have legacy systems and attitudes. It’s taken from our series of interviews with Jakob Nielsen, where I asked him questions posed by UX Professionals. Lee: How useful can products be while working in large commercial branded worlds where…