Welcome to our brand new video series The BetterUX Breakdown, where we bring the maximum amount of learning to people at any stage of their UX development.

This week: what’s the difference between quantitative and qualitative research?

Join our hosts Jen Lewis and Alex Wingfield, UX researchers here at UserZoom, as they unravel the complexities of quantitative and qualitative research, using nothing but the power of Radiohead’s back catalogue and a room full of music nerds.

Learn: the pros and cons of quant and qual, and how to use both to get the maximum amount of insight from the people who use your product! Now gather your loved ones around the glow of your screen, hit play and enjoy.

For a full length text version of this video, check out the original article this is adapted from: what’s the difference between quantitative and qualitative research?

Tune in next week, when Jen and Alex will be covering card sorting!

For another in-depth and entertaining guide to getting started with user research, read our brand new comprehensive e-book: User Experience Research 101.