The BetterUX Breakdown: Quantitative and Qualitative Research [Video]
Welcome to our brand new video series The BetterUX Breakdown, where we bring the maximum amount of learning to people at any stage of their UX development.
This week: what’s the difference between quantitative and qualitative research?
Join our hosts Jen Lewis and Alex Wingfield, UX researchers here at UserZoom, as they unravel the complexities of quantitative and qualitative research, using nothing but the power of Radiohead’s back catalogue and a room full of music nerds.
Learn: the pros and cons of quant and qual, and how to use both to get the maximum amount of insight from the people who use your product! Now gather your loved ones around the glow of your screen, hit play and enjoy.
For a full length text version of this video, check out the original article this is adapted from: what’s the difference between quantitative and qualitative research?
Tune in next week, when Jen and Alex will be covering card sorting!
For another in-depth and entertaining guide to getting started with user research, read our brand new comprehensive e-book: User Experience Research 101.
Christopher Ratcliff — Content Marketing Manager
Christopher is the Content Marketing Manager for EMEA, which basically means the skipper of the good ship ‘UserZoom blog’. So far his requests for changing its name to the ‘USS-erzoom Blog’ have been rightfully denied. In his spare time, Christopher is a filmmaker and the editor of wayward pop culture site Methods Unsound. He used to be the deputy editor of Econsultancy, editor of Search Engine Watch, staff writer for ClickZ and features editor of CMO.com.
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