Webinar – Skin in the Game: Getting Stakeholders Involved in Your UX Research
Experienced UX professionals know that their audience extends beyond the end-user
Delivering great user experience is a cross-functional effort (to say the least) and the strategic integration of UX throughout the organization can provide significant value to many more key stakeholders. Understanding who those stakeholders are and what makes them tick is essential to this partnership.
Join Leah Kaufman, Senior UX Research Manager at Lenovo, on February 28th at 10am PST when she discuss the importance of integrating developers, product managers and marketing into your UX process.
In this webinar, you will learn more about:
- What makes your key stakeholders tick
- The importance of understanding stakeholders’ needs and addressing them in your studies
- How to involve stakeholders during all stages of the research process
- Tips on how to build and continuously nurture these relationships
Leah’s two decades of UX research with a myriad of products and companies means a lot of tests, testing methods, participants and a concurrent amount of recruiting. She says it helps to be a people person with an unlimited curiosity about what they do and why.