UserZoom Acquires WhatUsersDo
Kicking off 2018 with a bang!
I hope that you had a fantastic holiday season and are as excited to kick off 2018 as we are!
Through our years of experience working with the best brands around the world we know that a key requirement for great brands is getting quality, actionable UX insights. A crucial element to collecting UX insights is the ability to find and source the right participants at the right time.
This is why in 2016 UserZoom acquired YouEye, whose large panel of quality participants for usability testing and think-out-loud feedback, was incorporated into IntelliZoom, UserZoom’s next generation participant sourcing engine.
UserZoom Acquires WhatUsersDo
To this end, I’m very excited to announce that UserZoom has acquired WhatUsersDo, the leading European research technology company specializing in sourcing participants for qualitative usability research.
After carefully evaluating them, and after my conversations with Nick Imrie (WhatUsersDo CEO), it became clear that adding WhatUsersDo to our portfolio would solidify our focus on providing fast, high value qualitative feedback. Not only that, the team over at WhatUsersDo is equally as passionate about creating better user experiences as our own at UserZoom.
It also became clear that our businesses were fundamentally aligned and that bringing our companies together was in the best interest of our customers’ high pace usability testing needs. UserZoom customers can take advantage of this new ecosystem of panelists for even better, faster, and easier participant sourcing.
“It’s a terrific time for WhatUsersDo to join the UserZoom family,” said WhatUsersDo CEO Nick Imrie. “They have a genuinely awesome Enterprise Research offering, and we look forward to driving the benefits of qualitative user research and remote usability testing through high quality and on-demand participants for think-out-loud usability testing in every market their clients operate in.”
This Is Just The Start For 2018
I wanted to share our excitement for what’s to come in 2018. Our team is working tirelessly towards our vision of building the most comprehensive UX insights platform in the world. As a heads up, we’ll soon announce the launch of our remote MODERATED research product, a new data analytics dashboard, along with many other platform enhancements. We’re committed to making UXers into superheros in their organization and will continue to pour every ounce of our passion into helping you create better user experiences that impact your bottom line.
We could not be more excited about this announcement and look forward to sharing additional news and details about our platform in the coming weeks and months. For more information today on the acquisition, check out the full press release.
Here’s to your success in 2018, and beyond!
Alfonso de la Nuez — Co-CEO and Co-Founder of UserZoom
Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing.
Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.
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