UX Battle of the Week: Abcam vs MilliporeSigma
The Task-Based UX Benchmark Study
UserZoom ran a quick competitive UX benchmark study between Abcam and MilliporeSigma, two leading life science e-commerce companies, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites.
- We ran an unmoderated remote task-based benchmark study with 60 in-the-wild users on their own devices over the course of a single day
- Participants were equally divided between the sites so that 30 went to each
- They completed several tasks while on the site, including: a screenshot click test, a tree test, and a task-based test where we asked them to find product information on the storage temperature of a specific antibody
- We also measured their pre and post brand perception, NPS and how they rated their overall experience
First impressions are lasting impressions
We wanted to know the users’ first impression to both of the contenders’ sites. We showed all 60 participants Abcam’s and MilliporeSigma’s homepage and asked them to choose which site they associated with several UX attributes.
Right out the gate you can see that Abcam’s site was overwhelmingly voted as being more Trustworthy, whereas MilliporeSigma was seen as being far and away the more Lively of the two. This corresponds with MilliporeSigma also being seen as more Overwhelming while Abcam enjoyed a higher Organized rating.
In terms of being Welcoming and Informational both sites were a near tie.
Want to see the rest? Download the battle to find out who won!