UX Battle of the Week: Western Union vs Euronet
The Task-Based UX Benchmark Study
UserZoom ran a quick competitive UX benchmark study between Western Union and Euronet, two financial service providers, to see how users experienced navigational and core tasks, as well as how they rate their overall experience on these websites.
- We ran an unmoderated remote task-based benchmark study with 60 in-the-wild users on their own devices over the course of a single day
- Participants were equally divided between the sites so that 30 went to each
- They completed several tasks while on the site, including: a screenshot click test and a task-based test where we asked them where they would go to find out more information about sending money over the internet using the service
- We also measured their brand perception and how they rated their overall experience
First impressions are lasting impressions
We wanted to know the users’ first impression to both of the contenders’ sites. We showed all 60 participants Western Union’s and Euronet’s homepage and asked them to choose which site they associated with several UX attributes.
Western Union’s homepage was perceived to be more closely associated with positive characteristics like easy to use and welcoming, whereas Euronet’s homepage was seen as being overwhelming and difficult.