Welcome to #UXChat with Lewis Kang’ethe, UX / Product Designer, in this Twitter chat round-up on user research / design in foreign and emerging markets.

For those who are new to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the most knowledgeable UXperts on the planet and discuss a different UX topic every week.

This week our topic is: User Research / Design in Foreign and Emerging Markets

Our esteemed host is: Lewis Kang’ethe, UX / Product Designer

Lewis is a UX Consultant focused on designing interfaces and experiences on a global scale. He describes the design world as fascinating due to the constant changes which motivate him to find reliable design solutions for businesses and users. He believes that a great design solution requires one to spend time with the real users to understand the real problems since they are the authors of their stories.

Lewis has worked with startups, agencies and corporates in various industries including Safaricom Alpha Innovation Lab, Cellulant, Kazi+, Capital FM, Skyline Design and ARK Africa. His design work has featured on the Pratt Portfolios. Some of his notable projects include working with the UN-Habitat on aggregating emerging technologies for early childhood development and working with small businesses from rural areas to find suitable financial management solutions by conducting ethnographic studies to identify their needs.

He’s a co-organizer of two communities: Facebook Developer Circle and ProductTank Nairobi which he has helped to grow the community from 50 to 800 since 2018. He is also a UX mentor at AkiliPlus inspiring newcomers in the UX profession by encouraging and providing guidance to students from the platform to build their careers and find opportunities in the emerging market. Currently, he is doing pro bono work with African startups to scale and employ UX strategies in their businesses.

You can connect with Lewis on Twitter: @ngeshlew

This week, Lewis and our UX community discussed the following subjects:

  1. How would you approach user research / UX design across different cultures in an emerging market?
  2. What methods do you use when creating digital solutions for non-digital audience?
  3. How do you build trust with research participants as a foreigner?

Read the highlights from this #uxchat discussion in the Twitter Moment below:



Every week, we have a new guest host, sharing their knowledge and experience about a particular UX topic. If you want to guest host (or know anyone who’d love to) give us a shout out on Twitter @betterUX_