ON-DEMAND WEBINAR

Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board

Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board

Great user experience matters for digital experiences across all industries and, as per Forrester, great Customer Experience drives revenue growth. Yet, many websites catering to the health insurance market fall short.

In another deep-dive our UX Research team discusses a Competitive UX Benchmarking Study, where UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording.

In this webinar on-demand we’ll cover:

  • Each site’s score, which was based on Usability (Ease of Use), Trust & Credibility, Loyalty (NPS), Appearance, as well as Task Success
  • Three tasks and their detailed findings, including common usability issues in navigation and design
  • Key recommendations for teams that are focused on delivering great experiences within the healthcare insurance industry
  • How UserZoom was able to test these sites in order to learn best practices and identify areas for improvement
  • Plus, get expert tips on conducting UX benchmarks and how you can effectively benchmark and analyze the data within your industry


Featured Webinar Speakers

kuldeep bio

Kuldeep Kelkar

Vice President, User Experience Consulting & Professional Services

dana bio

Dana Bishop

Senior User Experience Researcher

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