How do consumers really feel about your brand?
Discovering social & emotional factors that play the biggest role on your bottom line
Leading companies know that you can’t solely rely on a great product, website or app to retain a healthy bottom line. To be truly successful, it’s crucial to craft not only a great product, but ultimately a great brand. However building a great brand, and an amazing experience along the way, can be tricky--there are many social and emotional factors that affect these important decisions across the buyer journey.
Susan Weinschenk, Ph.D., Chief Behavioral Scientist and CEO at The Team W, Inc., presents the importance of conducting exploratory interviews with users and how these interviews play an integral part in gathering valuable information about what consumers really care about and what’s important to them.
In this webinar on-demand, you will discover:
- Critical social and emotional factors that affect brand attributes and brand perception
- A walk through of how to conduct an exploratory interview
- How exploratory interviews can ultimately affect ROI
About the webinar speaker
Ph.D., Founder & CEO – The Team W, Inc.
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. Susan consults on with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.