Designing Impactful UX Benchmark Studies with UserZoom

Designing Impactful UX Benchmark Studies with UserZoom

In a recent webinar, Moving the Needle with UX Benchmarking, Dana Bishop, Senior Director of UX Research at UserZoom, covered best practices and tips for conducting UX benchmarking.

Join Dana for part 2 of this Benchmarking series, as she takes you through a deep-dive into UserZoom’s research platform, walking you through how to set up your benchmarking study, data sets you can collect and how to gleam meaningful, impactful insights from your results.

Watch this webinar on-demand and learn:

  • How to design, build, launch and collect data for a benchmarking study in UserZoom
  • How to choose the right path - DIY with Benchmarking templates or getting professional support through UserZoom research services
  • All about benchmarking data - from analysis to common use cases

About the webinar speaker

Dana Bishop - Senior Director, UX Research at UserZoom

Dana's career in UX Research spans more than 20 years. Dana was an early adopter of online research platforms, starting back in 1999. And in the nearly two decades since, has run hundreds of remote unmoderated UX studies. Her primary area of focus for the past 15 years has been competitive research and benchmarking, and has notably run benchmarking studies in many industries including: Financial Services, Insurance, Travel, Retail, Automotive, and Tech.