Moderated vs Unmoderated Research: It's time to say ELMO (enough, let's move on!)
How moderated and unmoderated remote studies compare in terms of number and severity of usability issues surfaced
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Watch this on-demand webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.