ON-DEMAND WEBINAR

The Online Shopping Experience: Benchmarking Four Ecommerce Websites in the Retail Industry

The Online Shopping Experience: Benchmarking Four Ecommerce Websites in the Retail Industry

Did you know that online shopping cart abandonment rates are at an all-time high? In some cases, the rate has reached an astonishing 80%, which is exactly why retailers are constantly optimizing their Ecommerce websites. If you're in the world of UX, or an end-user in general, you know that great digital experiences really matter across all industries.

In particular, Ecommerce sites have been some of the earliest adopters of user centered design, but even today many still have room for optimization.

In another UX deep-dive, our UX Research team discusses a competitive UX benchmark study UserZoom ran with four Ecommerce websites in the Retail industry.

What this webinar on-demand covers:

  • Each site’s Quality of Experience (QX) score, which was based on Usability (Ease of Use), Trust & Credibility, Loyalty (NPS), Appearance, as well as Task Success
  • Three tasks and their detailed findings, including common usability issues in navigation and checkout
  • Key recommendations for teams that are focused on delivering great experiences within the ecommerce / retail industry
  • How UserZoom was able to test these sites in order to learn best practices and identify areas for improvement
  • Plus, get expert tips on conducting UX benchmarks and how you can effectively benchmark and analyze the data within your industry


Our Webinar Speakers:

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Kuldeep Kelkar
SVP, Global UX Research
UserZoom
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Toni Allen
UX Research Partner
UserZoom
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