Did you know that about 83% of consumers gather information about auto insurance online? To gain insight into consumer behavior while researching auto insurance online, UserZoom’s researchers recently ran a competitive benchmark study, which evaluated the websites of four well-known auto insurance brands: Allstate, GEICO, Progressive & AAA.

From this competitive benchmark study, we gathered interesting and valuable data to support claims on which auto insurance company offers the best online quote experience and how the online quote process impacts brand perception, Net Promoter Score and conversion.

In it’s most visually appealing state, check out the results:

Auto Insurance Infographic

Download the full Auto Insurance Benchmark Study