When it comes to life insurance, trust is everything. Life insurance shoppers expect thoughtful user experience (UX) design, simple and clear messaging, and seamless self-service options. When websites fall short, it rapidly erodes trust in the brand.
This study is the only mixed-method benchmarking study of its kind – going beyond traditional survey-based research by combining attitudinal and behavioral insights to provide companies with a holistic view into the mind of the consumer while shopping for and evaluating life insurance.
The study measures brand awareness, customer expectations, and website user experience for 5 of the largest life insurance companies in the United Kingdom.
Hear key findings from our 2022 U.K. Life Insurance Digital Experience Study. Learn how competitive UX benchmarking can help you confidently inform UX strategy and investment decisions.
The 130-page report includes a deep-dive into 4 key revenue-critical digital experiences, scorecards that benchmark each competitor across key experience drivers, and access to video insights from the study’s participants.
A custom 60-minute presentation for executives & key stakeholders by a UX research leader with life insurance expertise.
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