2022 Pharmaceuticals Digital Experience Study

When it comes to Pharmaceuticals, trust is everything. Visitors expect thoughtful user experience (UX) design, simple and clear messaging, and seamless self-service options. When websites fall short, it rapidly erodes trust in the brand.

About this study

This study is the only mixed-method benchmarking study of its kind – going beyond traditional survey-based research by combining attitudinal and behavioral insights to provide companies with a holistic view into the mind of consumers as they learn about and evaluate cholesterol medications online. 

The study measures customer expectations, content and website user experience for 5 top cholesterol medication brands

Preview report

Upcoming Webinar - Which Pharmaceuticals company ranked highest?

Join us on June 28, 2022 at 8:00AM PDT to hear key findings from our new 2022 Pharmaceuticals Digital Experience Study and learn how competitive UX benchmarking can help you confidently inform your company’s UX strategy and investment decisions.

Get insights beyond a single industry

Did you know that UserZoom offers a subscription-based Competitive UX Benchmarking service?

Full Reports with scorecards

The reports include a deep-dive into 4 key revenue-critical digital experiences, scorecards that benchmark each competitor across key experience drivers, and access to video insights from the study’s participants.

Executive presentation

A custom 60-minute presentation for executives & key stakeholders by a UX research leader with life insurance expertise.

Options for customizations

Get in touch with our team to field your own competitive UX benchmark study, gain access to QXscore through your platform subscription, or get your brand included in upcoming industry UX benchmarking studies.

Let’s Connect!

UserZoom’s industry UX benchmark reports and custom competitive UX benchmarking projects are available for purchase.

If you’re interested in subscribing to an individual report, learning more about our competitive UX benchmarking insights subscription, or want to find out which additional industries will be benchmarked this year, please fill out the form and we’ll be in touch. 

For all other inquiries, you can contact us here