When it comes to discovering, researching, and (virtually) trying makeup online, great experiences can help consumers make up their mind.
This study is the only mixed-method benchmarking study of its kind – going beyond traditional survey-based research by combining attitudinal and behavioral insights to provide companies with a holistic view into the mind of consumers as they learn about and evaluate cosmetics online.
The 2022 Retail Cosmetics Digital Experience Benchmark Report measures customer expectations, content and website user experience across four of the top cosmetics brands in the United States.
Interested in hearing key findings from our 2022 Cosmetics Retail Digital Experience Benchmark Report? Learn how competitive UX benchmarking can help you confidently inform UX strategy and investment decisions. Join us on October 25th.
The 130-page report includes a deep-dive into 4 key revenue-critical digital experiences, scorecards that benchmark each competitor across key experience drivers, and access to video insights from the study’s participants.
A custom 60-minute presentation for executives & key stakeholders by a UX research leader with life insurance expertise.
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