Learn everything there is to know about usability testing in this extensive 7-part guide.
Hello and welcome to our usability testing 101. In this seven-chapter guide, you’ll discover everything there is to know about usability testing.
With example questions, testing templates, and thorough how-to guidance, you’ll be a usability testing grandmaster in no time.
Usability testing is a UX research methodology where you observe real users as they interact with your website or application.
It involves instructing users to perform tasks on your website, app, or other digital experience and reviewing their feedback, actions, and behaviors.
A well-conducted usability test will reveal rich insights about the user experience. You’ll uncover issues with the design of your solution and see where improvements can be made. This, in turn, will boost engagement and conversion rates.
Usability testing is all about understanding the reasons behind your users’ decisions. While website analytics might indicate that people leave your website at a certain point, usability testing will help you understand why, so you can take corrective action.
It’s worth noting that usability testing isn’t the same as explorative research or market research. This type of testing is entirely focused on the ease of use of your digital solution.
If you’re ready to dive deep into usability testing, get started on the chapters below. Work through them in order, or jump ahead to the chapter of your choice.
Ok, let’s get going!