Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Teaser images for Effective AI: 
How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
teaser image webinar screen yellow

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Picture of a group of people waiting to be interviewed

Blog

Performance metrics don’t tell the whole story—but your audience can

Performance metrics have always been revered as the North Star of a campaign’s effectiveness...
a-man-chats-with-an-artificial-intelligence-chat-bot

Blog

How AI user research fuels purpose-built products

According to a recent UserTesting study , more than 75% of AI chatbot users...
hands-searching-for-plants-buy-online-shop

Blog

4 questions to ask when your drop-off rates get worrying

So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...
product-velocity-businessman-explaining-business-strategy

Blog

4 myths about product velocity that are costing you time and money

In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
user-centered-design-team-collaboration-during-a-brainstorming-session

Blog

Why human-centered design is your core product strategy

Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...
woman-presenting-marketing-strategy-to-colleagues

Blog

How to build ROI in before you launch your next campaign

“If you want extraordinary results, you need to do something different,” says Udi Ledergor...
Woman buying organic produce at a store check out.

Blog

What digital banking can learn from retail checkout design

Digital transformation has swept through banking. But many onboarding experiences still feel stuck in...
Hero image for blog and webinar: Advertising about AI: what resonates and why

Blog

Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
Photo of self-service customer portal support

Blog

Self-service success: turning your customer portal into a retention machine

In today's digital-first world, customer portals aren't just a nice addition to your service...
Digital assets for UserTesting guide: Maximize marketing ROI—before you waste another dollar

Guide

Maximize marketing ROI—before you waste another dollar

It’s not just about measuring performance. It’s about engineering it—before launch. Marketing is under...
Digital assets for guide: Unlocking audience insights: driving smarter decisions across product, marketing, and UX

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...
Digital assets for guide: How to quickly test real world experiences

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...
Digital assets for guide: How to test mobile apps and websites

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...
Digital assets for guide: Stay ahead of the competition: how to use customer insights to outsmart your rivals

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...
Digital assets for guide

Guide

How to test prototypes that lead to confident, customer-centric design

Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...
Digital assets for UserTesting Guide content and message testing

Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...
Digital assets for guide: a guide to customer first innovation and discovery

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...
Digital assets for guide: How to drive product waste out of your development

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...
HERO-PulseReport-Q2-2025-HighTech-782x500

Report

Pulse Report: The relentless rise of generative AI (High Tech, Q2 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
Image Assets for Pulse Report: Financial Services, Q2 2025

Report

Pulse Report: Financial Services, Q2 2025

Financial Services industry insights As innovation accelerates and uncertainty grows, consumers are rethinking how...
Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Spring 2025

Cartoon character watching television with multiple pop ups

Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...
Pulse Report Q1 2025 - Media Entertainment, hero

Report

Pulse Report: Media and Entertainment, Q1 2025

Media and entertainment industry insights As the Media & Entertainment industry evolves, staying ahead...
Image Assets for Pulse Report: Financial Services, Q1 2025

Report

Pulse Report: Healthcare, Q1 2025

Healthcare industry insights The healthcare industry is undergoing significant transformation, with digital experiences playing...
Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Image Assets for Pulse Report: Financial Services, Q1 2025

Report

Pulse Report: Financial Services, Q1 2025

Financial Services industry insights The financial services industry is navigating a rapidly changing landscape...
Pulse Report Q1 2025 - High-Tech page teaser image

Report

Pulse Report: Tech, Q1 2025

Tech Industry Insights In the Tech industry, staying ahead of rapid change isn’t just...
teaser image for webinar sparkle yellow
Margaret Williamson

Upcoming Webinar

June 10, 2025

Benchmarking experiences to drive change

teaser image webinar screen yellow
Mike McDowell

Upcoming Webinar

June 11, 2025

Inside the Human Insight Engine

Teaser image webinar screen teal
Amy Wigdahl
Meg Roebling, Director Head of Design, Citi

Upcoming Webinar

June 17, 2025

Pulse Report: Financial Services, Q2 2025 overview

teaser webinar image screen coral
Michael Mace UserTesting author

On-Demand Webinar

June 5, 2025

Advertising about AI: what resonates and why

teaser image webinar screen yellow
Mike McDowell

On-Demand Webinar

May 28, 2025

How to test prototypes and feature prioritization that lead to confident, customer-centric design

Teaser image for webinar aha blue
Ayisha Siddiqah

On-Demand Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

teaser image webinar screen yellow
Bobby Meixner

On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

teaser image webinar path light blue
Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting
 Michelle Engle
Lija Hogan

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

teaser image webinar screen yellow
Mike McDowell

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

Additional resources

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.