From building a study, to sourcing high-quality participants and analyzing results efficiently, there are improvements everywhere you look. Here’s a quick summary of these changes, with more details below.
Whether you’re building dedicated surveys, or asking questions before or after users complete another type of task, the newly restyled UserZoom questionnaire will make it quicker and easier to build studies.
The new questionnaire UI includes new iconography for key actions, which helps declutter and simplify the building experience. There are also new, clear labels that show whether randomization, conditions or logic have been applied to a page or question, so you can easily keep track of how your questionnaire will behave. New labels also help show you whether a question is a video question, or whether a question contains a multimedia file.
High quality UX insights depend on receiving feedback from high quality, relevant participants. By implementing industry leading anti-fraud technology, UserZoom is now better placed than ever to determine that everyone within the IntelliZoom panel are who they claim to be, and that all participants entering a UserZoom study are verified.
By implementing these measures we’ll be able to maintain a high level of data integrity, detect and remove suspicious participants from your studies, and reduce the risk of duplicate respondents within a study.
Clickstreams are now more visually compelling and usable than ever before, thanks to a visual restyle and a change in the back-end technology, including the removal of Flash dependency.
Clickstreams provide you with a bird’s-eye view of the paths followed by participants during your study, and as they show the final status of these users (complete, error, abandon or timeout), give you a clear indication of where groups of users are failing within a task. From the clickstream you’re even able to launch a heatmap of any given page in a journey, so you can see in aggregate how users interacted with it – helping you to generate even more insights from your study.
When analyzing your results from a desktop study, you’ll notice a significant improvement to the resolution and quality of all video and audio. By completely reengineering our desktop browser extension, you’ll be able to see what participants did, and hear what they think with greater clarity than ever before. This will make it easier to analyze user videos, while also making any clips and highlights more impactful with the stakeholders you share them with.
When you review an open card sort, you’ll often see that users label categories with similar, but not necessarily the same labels. It often makes sense to merge these categories together during your analysis, as these users clearly had a similar idea or intent. Launching in December, this update will allow you to merge categories in UserZoom Results – so there’s no need to export your results to Excel to get the insights you need, saving you both time and effort.
Together these enhancements will allow you to build, source and analyze UX studies with greater ease, satisfaction and confidence. We hope you’ll find them beneficial, and look forward to your feedback as we continue to iterate and enhance the UserZoom experience!