This blend of quantitative and qualitative research will give you actionable insight into how your users feel about existing digital experiences in order to help you develop products they truly need and desire. All brought to you by our awesome Services team – your strategic partner for all things UX.
Attitudes and Usage (A&U) is an exploratory quantitative and qualitative approach which rapidly discovers people’s attitudes and usage of existing brands or digital experiences.
It consists of a survey of 300 participants to surface the attitudes, behaviours, barriers and pain points of using a product. Alongside this survey we run a series of in-depth 1:1 remote moderated sessions with 6 participants, which provides quick and detailed insights of what users think and do and why.
Combining these approaches helps you understand your audiences’ attitudes and behaviours (and barriers and triggers) to using a product or concept in order to better shape product development.
This solution will particularly benefit product owners and UX teams looking to get involved earlier in the product development lifecycle, which is the number one concern facing UX teams in 2020.
However, A&U can help organisations understand their audiences at the earliest possible stage, to shape product development or a concept, therefore it’s relevant to anyone from research, design, marketing, product teams and beyond.