UserZoom, the UX insights company and leading User Experience research and usability testing SaaS platform, has announced a new partnership with Vision Critical. Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
One of the biggest obstacles for businesses looking to scale their UX research is participant recruitment, which is why UserZoom has been working on a partnership that allows customers of both Vision Critical and UserZoom to invite members of their Vision Critical-powered community to participate in a UserZoom study. The aim of this partnership is to make it even easier to quickly source the right participants for your studies – whether that’s your own customers or communities, or through UserZoom’s intelligent sourcing engine Intellizoom.
“This partnership with UserZoom will elevate UX insights by combining the best of both worlds – a community of engaged, targeted users and the most robust UX research platform on the market.” Brett Glover, SVP Corporate Development at Vision Critical
This partnership is part of UserZoom’s ongoing commitment to providing their customers with multiple ways to get the business-critical UX insights they need while scaling their UX research through speed and automation. By being able to tap into even more participant sources, whether their own or UserZoom’s, companies can reduce the recruitment bottleneck and start collecting the highly actionable insights they need to make their customers happy and be customer-led organizations.
Brett Glover, SVP Corporate Development at Vision Critical, says, “Vision Critical is passionate about helping its clients make more customer-centric decisions across the enterprise. This partnership with UserZoom will elevate UX insights by combining the best of both worlds – a community of engaged, targeted users and the most robust UX research platform on the market. Together, this feedback can be put to use to create a best-in-class user experience that truly resonates with customers.”
Brook Baston, Sr. Director of Participant Sourcing Solutions at UserZoom, says, “This partnership is truly a win-win for our customers. Not only can they foster their own customer communities, but they also benefit from faster recruiting for quick UX insights by utilizing their already engaged Vision Critical-powered community. And recruiting speed is becoming more important as companies seek to scale their user research and usability testing.”
For more information about how you can start leveraging your Vision Critical community members for UserZoom studies, contact your account manager today.
About Vision Critical
Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical’s technology.