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The Digital Experience Company

Winning in the Digital Economy with Experience Insights

A call-to-arms for leaders looking to optimize UX design to engage customers, explode brand loyalty, and drive critical business metrics. Every company is a digital experience company - whether you want to be or not.

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About the book

Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.

However there is a distinct gap in this understanding and what businesses prioritize ahead of user experience. Pioneering user experience authority, Alfonso de la Nuez—Co-Founder and Chief Visionary Officer of UserZoom - has written the essential guide to using UX insights to drive digital success. The book challenges business leaders engage customers in a new way, exploding brand loyalty, and driving critical business metrics.

De la Nuez book breaks down why it’s so important to deliver great digital experiences to compete in the digital age; a game plan to embed Lean UX Research in the digital product design and development cycle; and the cultural change needed to bring your customer to the heart of development.

Alfonso's book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it’s so important to focus on product design, customer happiness, and user research.

Eric Yuan, Zoom

CEO and founder

At a time when companies obsess over big data and agile delivery, Alfonso delivers a critical message: How to interweave complementary insights about the digital experience of the customer into modern business practices at scale.

Christian Rohrer, TD

VP, Experience Design

All companies are software-driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper—or ignore and die.

Jakob Nielsen, NN/g

User advocate and principal

About the Author

Alfonso de la Nuez is the Co-Founder and Chief Visionary Officer of UserZoom and an international expert on user experience (UX) research. He has been passionate about the World Wide Web UX since the 1990s, when he was studying international business administration. After college, he went from being a website development project manager to helping found a user interface research consulting company in Spain to founding the automated user experience company UserZoom in Silicon Valley— now thirteen years old, with three hundred employees and $100 million in revenue. Alfonso also played basketball in college and is an avid Los Angeles Lakers fan.

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