Define your information architecture, test your navigation and validate that your taxonomy is intuitive

Design Your IA

Run open and closed card sort studies to intuitively group items together and optimize your site for findability

Test Your Navigation

Minimize risk and validate your IA by running screenshot click tests, timeout tests and tree tests

Combine Multiple Methods

Leverage different research methods within the same study for greater confidence in your taxonomy

Online Card Sorting - Open & Closed

Understand how your users group items and define categories to organize and structure the taxonomy of your menus by leveraging our powerful online card sorting features. Conduct card sorting studies, both open and closed, on desktop or tablets.


Screenshot Click Test

Evaluate first impressions with screenshot click tests to validate your wireframes and existing designs, improve clarity, increase findability and maximize comprehension. Analyzing the resulting heatmaps enables you to course-correct throughout the product lifecycle for greater usability.


Screenshot Timeout Test

Measure the amount of time users spend completing tasks and compare against the desired time to map the accessibility of information in your digital assets.

Tree Testing

Validating your information architecture will enable users to find what they’re looking for as they interact with your digital assets. Tree Testing can help you test the structure of menus so you can focus on optimizing your terminology and detect navigational issues early in the design process. Get metrics to measure findability and ultimately the usability of your information tree.


Flexible recruiting

UserZoom’s flexible recruiting enables you to source a diverse panel for your specific needs. Access millions of panelists globally by leveraging IntelliZoom, UserZoom’s integrated panel. Invite users from your own database or intercept them on your website or app to collect feedback.


Check Out These Resources Related To Information Architecture Testing


How to Create an Online Card Sorting Study to Optimize Information Architecture

Having a website structure that doesn’t match user’s mental model results in an unsatisfactory user experience and visitor drop off. View this webinar on-demand to learn about online card sorting best practices and to dive into card sort set-up in UserZoom.


The Science of Great Site Navigation

Websites can have a great design and content, but it can end up being a wasted effort if consumers can´t understand the site navigation.


How to Improve Content Findability and Optimize Information Architecture with a Tree Test

Testing a site structure derived from card sorting is an important step in the web design process. Join Sneha Kanneganti, UX Researcher at UserZoom, in this webinar to learn how to test your site structure with tree testing, a necessary IA method which isn’t widely discussed.