Speak directly with users
Gain insight into what users think about your site, application, product, or process.
See through their eyes
Learn what is memorable, enjoyable, or needs improving.
Challenge your perceptions
Let users inform your journey maps, personas and workflows.
User interviews are a fast and easy way to learn how users feel about a specific topic and gain confidence in your design decisions.
Interviews are often used before the design has been created, after a contextual inquiry study, and at the end of a usability study.
Interviews are different from usability tests, as interview insights are self-reported by the interviewee and they aren't typically interacting with a design. Pair them with behavioral based research, such as a usability test, to gain the complete picture.
Be sure to set a goal for the interview and pre-write questions you know you want to ask. It also helps to anticipate potential answers and to have follow-up questions that relate back to your research goal.
How to frame your questions to surface the most useful and valuable insight.
A guide to leading questions, with advice on how to be mindful of wording that can cloud a UX test.