Interviews

Better understand your users' intentions and attitudes.

Available with UserZoom and UserZoom GO

Speak directly with users

Gain insight into what users think about your site, application, product, or process.

See through their eyes

Learn what is memorable, enjoyable, or needs improving.

Challenge your perceptions

Let users inform your journey maps, personas and workflows.

User interviews

User interviews are a fast and easy way to learn how users feel about a specific topic and gain confidence in your design decisions.

When to use

Interviews are often used before the design has been created, after a contextual inquiry study, and at the end of a usability study.

What to remember

Interviews are different from usability tests, as interview insights are self-reported by the interviewee and they aren't typically interacting with a design. Pair them with behavioral based research, such as a usability test, to gain the complete picture.

What to prepare

Be sure to set a goal for the interview and pre-write questions you know you want to ask. It also helps to anticipate potential answers and to have follow-up questions that relate back to your research goal.

When to use

Interviews are often used before the design has been created, after a contextual inquiry study, and at the end of a usability study.

What to remember

Interviews are different from usability tests, as interview insights are self-reported by the interviewee and they aren't typically interacting with a design. Pair them with behavioral based research, such as a usability test, to gain the complete picture.

What to prepare

Be sure to set a goal for the interview and pre-write questions you know you want to ask. It also helps to anticipate potential answers and to have follow-up questions that relate back to your research goal.