Interviews
Better understand your users' intentions and attitudes.
Available with UserZoom and UserZoom GO
Speak directly with users
Gain insight into what users think about your site, application, product, or process.
See through their eyes
Learn what is memorable, enjoyable, or needs improving.
Challenge your perceptions
Let users inform your journey maps, personas and workflows.
User interviews
User interviews are a fast and easy way to learn how users feel about a specific topic and gain confidence in your design decisions.
When to use
Interviews are often used before the design has been created, after a contextual inquiry study, and at the end of a usability study.
What to remember
Interviews are different from usability tests, as interview insights are self-reported by the interviewee and they aren't typically interacting with a design. Pair them with behavioral based research, such as a usability test, to gain the complete picture.
What to prepare
Be sure to set a goal for the interview and pre-write questions you know you want to ask. It also helps to anticipate potential answers and to have follow-up questions that relate back to your research goal.