June 4, 2018
Deploying UserZoom in your organization can lead to 537% ROI, with total benefits of $2,253,297 over three years and a payback period of less than 6 months.
This is according to a Forrester Consulting report, The Total Economic Impact™ Of UserZoom, which investigates the cost savings and business benefits of working with UserZoom.
Other key benefits discovered by Forrester include:
Let’s delve a little deeper into the report…
We wanted to provide our current and potential customers with a framework to evaluate how we financially impact organisations through our comprehensive UX Research solutions.
We also wanted the report to be conducted independently and objectively by a third-party, namely Forrester Consulting, who maintained editorial control over the study. UserZoom provided the customer names for the interviews but did not participate in the interviews.
Forrester interviewed four UserZoom customers to better understand the benefits, costs and risks associated with this investment.
The four customers interviewed all recognized the importance of user research, but all faced substantial challenges in launching meaningful studies, from the lack of quantity to the lack of scope, while taking in typical constraints such as budget, time, resources and tools.
According to Forrester, the interviewees turned to UserZoom’s user testing platform to substantially improve researcher productivity, while gaining the ability to run quantitative studies, perform mixed method research, integrate research into short agile sprints, and reach more representative user segments. UserZoom therefore enabled not just more research, but better research — with the goal of better UX.
Based on the interviews with our existing customers and financial analysis, Forrester found that an organization can experience benefits of $2,253,297 over three years versus costs of $353,856, adding up to a net present value (NPV) of $1,899,441 and an ROI of 537%.
Forrester’s interviews also revealed the following risk-adjusted present value (PV) benefits:
UserZoom more than doubled the quantity of UX studies – UserZoom provided an alternative to lab studies and enabled organizations to run international and benchmarking studies without major third-party costs and labor, which helped avoid almost $2 million in costs
UserZoom increased researcher productivity by 80% – By diverting 117 lab studies to UserZoom, organisations avoided $1.3M in excess labor. Lab studies typically required 260 hours of labor while UserZoom studies required only 50 hours.
UserZoom helped save $276K in expense for conducting international research – Organisations replaced in-person remote research with online studies via UserZoom, helping them to avoid extensive coordination, travel costs and time zone challenges.
Other benefits revealed by the interviewees, include the following unquantifiable positive results:
As one of the interviewees, UX research leader for Cisco, states: “Having all of the research capabilities within UserZoom and having the UserZoom self-service feature is of big value for our team.