The question for this specific UserZoom study was: Which app icon performs better and has the best connection with the brand goals? Aiming for a cleaner and more modern brand image, the Brand Team initiated a redesign of their FlixBus App Icon.
A clear and recognizable icon was created and tested using surveys and click tests to understand the perception of users about the icon and the brand. Then A/B tests were performed in Google Play with a bigger sample size to confirm the best design was selected.
UserZoom enabled Flixbus to:
“The best part of UserZoom is having quick and direct user responses. We can launch a study and see results in less than 24 hours. This helps us show that research is not a bottleneck and should always be included in the product development process.”
Carolina Schomer, Flixbus
UX Researcher, SWARM Team