As the leading online employment solution, Monster needed to perform usability tests on its new global website to deliver an unrivalled digital experience.
Monster is a global leader in connecting people and jobs. Every day, Monster aims to make every workplace happier and more productive by transforming the way employers and candidates find the right fit. For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages advanced technology using intelligent digital, social and mobile solutions, including the flagship website Monster.com, Monster’s innovative app, and a vast array of products and services.
Monster delivered incremental changes to UI Project REDUX, which was a redesign of the entire site, offering new products and new user experience. Monster needed an objective method to evaluate the strengths and weaknesses of this new user experience. It was looking for a solution to:
Monster deployed a remote, international usability study in the US, UK, France, Germany, and the Netherlands using UserZoom. 250 participants were recruits per country (total = 1250). Each participant completed four tasks; each task was followed by a series of questions and a final questionnaire Collected clickstream data to generate heat maps, which provided additional data on user behavior.
UserZoom helped Monster build a better user experience using large sample sizes across different markets, identifying opportunities for improvement in a very short period and capturing longitudinal metrics to demonstrate improvement over time.
Monster managed to triangulate results with other sources of data (marketing studies, web analytics, heuristic reviews, lab studies) to help product, development, and UX teams make informed decisions based on actual data.