Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. It is a leading producer of health, hygiene and home products and brands include Dettol, Neurofen and Durex just to name a few.
To be able to optimise their digital shelves and pick the product images and descriptions their customers found the most impactful, attractive and informative they decided to run a number of studies with UserZoom.
In this success story, discover how UserZoom enables RB to:
"UserZoom allowed us to quickly and easily test online assets that we hadn't previously been able to test. As a result, we were able to change the elements of our e-commerce content that were most closely linked with conversion rates, ultimately leading to an increase in sales."
UserZoom user, Reckitt Benckiser