Reckitt Benckiser: boosts conversion rate by 20% with UserZoom

Discover how we enabled RB to skip the manual work and get instant results.

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. It is a leading producer of health, hygiene and home products and brands include Dettol, Neurofen and Durex just to name a few.

To be able to optimise their digital shelves and pick the product images and descriptions their customers found the most impactful, attractive and informative they decided to run a number of studies with UserZoom.

In this success story, discover how UserZoom enables RB to:

  • Skip the manual work, quickly filter through heatmaps by task outcome
  • Collect more data in less time using UserZoom’s automated research capabilities
  • Get instant results, taking action immediately and get feedback on new iterations

From Reckitt Benckiser

"UserZoom allowed us to quickly and easily test online assets that we hadn't previously been able to test. As a result, we were able to change the elements of our e-commerce content that were most closely linked with conversion rates, ultimately leading to an increase in sales."

UserZoom user, Reckitt Benckiser

Ecommerce team

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