Your strategic research partner for every stage of the product lifecycle
Intuitive and easy-to-use study builder
Build and launch your study quickly with the help of our wizard-based builder, our vast library of project templates, and unique features that allow you to both duplicate studies and reuse tasks that you’ve created previously.
Full study customization & flexibility
Logic and conditions
Utilizing logic will enable you to: 1) Disqualify a respondent and screen them out 2) Skip participants based on their response. Conditions allow you to show or hide questions based on a participant’s previous response. With piping, capture a participant’s response and dynamically carry it forward to another question.
Task validation is used to verify that participants have completed a task successfully. UserZoom allows you to validate task success by question, time, or URL. Alternatively, you can allow participants to self-report that they completed a task as well.
Sample quality control
Ensure high quality data collection with UserZoom’s Sample & Data Quality Controls. Participants who speed through your studies, try to take your studies more than once, or input invalid comments are kept out of your sample set. Allow one response per computer only, and exclude individual participants from a list.
Use our participants, or source your own
UserZoom can optionally capture behavioral data such as session recording, clickstreams and heatmaps. One way to capture this data is by asking participants to install a simple, light and 100% secure browser add-on. The add-on does not collect at anytime any participants’ personal information and deactivates by itself when participants complete a study.
UserZoom’s easy-to-install software development kit (SDK) enables researchers to launch in-app surveys, exit surveys, track clickstreams and events.
Analyze & Report
Automated reporting, dashboards & export
Video analysis tools
If you need to dive deeper, watching a video recording of how user interacted with a site can be of great help. Filter videos by task, questionnaire answers or success/fail per task. Create highlight clips for your reports and bookmark important events or actions. For fast video review, you can increase its speed by 2x or 3x.
Filtering & segmentation
UserZoom offers flexible filtering capabilities, which makes your analysis easy and efficient. You can filter data by any of participants’ responses, participants’ profiles, participants’ system information, success rates, or by completes only.
UserZoom automatically generates detailed analytics for every study you conduct. Charts are created for each question and task in a study. Before exporting a report of the study, you can use UserZoom “Chart options” to customize the appearance of your charts or create your own theme to use in every study.
Behavioral data analytics
Clickstreams allow you to view and analyze what path participants are taking to complete their tasks, what percentages are taking that path, where they complete, and where they abandon. Click Heatmaps show exactly where on the page participants have clicked & view the percentage of participants who clicked.
Web analytics integration
UserZoom allows you to integrate your survey data with Google Analytics and Adobe Analytics and link user voice metrics such as satisfaction ratios or Net Promoter Score to clickstreams and other traffic data.
We are the UX Insights Company.