Keep up with the sprint pace
Continuously test and validate to keep up with the pace of design and development.
The need for speed
Design and development decisions often need to happen in two-week sprints. Don’t leave user research out in a quest to keep up.
Create a culture of research
Expand quick, tactical testing to designers, product managers and marketers. With fast and easy ways for non-researchers to find friction points and learn how to fix them.
Here's how...
Remotely watch and listen to users
Advantages
An easy way to get directional feedback and identify major usability issues.
Limits
When you need to increase the validity or efficiency of design decisions with behavioral data and higher sample sizes.
Measure clicks to increase efficiency and validity
Advantages
Ideal for quickly and confidently evaluating and iterating early-stage designs with data that stakeholders can easily understand.
Limits
Click data alone isn’t ideal for creating user empathy. However, with UserZoom you can get both user empathy and behavioral data.