How to optimize Interactive Voice Response (IVR) design with user research
In this practical guide we’ll show you how to improve the user experience of your Interactive Voice Response (IVR) system by using common user research methods. Traditional information architecture testing has been used to test menus on websites and apps. These types of studies usually…
Talk Executive To Me: A guide to getting stakeholders to buy into UX [ebook]
If you’re struggling to get UX investment because of executives who don’t see the value it brings to them personally, this ebook is your secret weapon.
Good UX needs big data: how Master Data Management (MDM) can syphon your data-lake to fuel AI
Despite the rise of artificial intelligence (AI), robotic software is yet to be able to think creatively or perform quality assurance on themselves, which can negatively affect a user’s interaction with your product or service. Good data in means a good user experience out, so…
How to optimize the UX of webinars
According to Search Engine Journal 91% of B2B professionals say webinars are their top learning format, but as we’re currently drowning in webinar invites, it’s really important to ensure they’re not run the same way as traditional in-person training and don’t feel like a chore….
Mobile first, but what should you design for second? The changing landscape of device usage
It’s been 10 years since Google first announced mobile would be overtaking any other form of internet use (and they were right), but there’s still a battle being waged between traditional computers and their more portable equivalents. And that ongoing fracas has taken an unexpected…
Attitudes & Usage (A&U) testing with UserZoom – UX Case Study
Get a better understanding of customers’ changing needs across different product lines, understand the demand for types of potential new digital products and deliver all these insights in less time and for a fraction of the cost of similar studies
How Health Insurers are Advancing UX [ebook]
A crucial part of practicing good UX is understanding what the baseline is for your industry. As the UX thought leader for the nation’s biggest healthcare organizations, we reviewed over ten thousand studies in 2019 to identify the top research trends for health insurers.
Speeders, Cheaters, Bots and Repeaters: How to design your research study with data quality in mind
Speeders, Cheaters, Bots and Repeaters pose a huge problem to UX and CX research. Responses from these participants can wreck your data by artificially influencing success rates, task times, and overall ratings. Although the industry norm is to expect around 10-15% of these participants in…
UX Chat with Jens Scharnetzki, Chief Product Owner, on Collaboration in a Remote World
Join us in this #UXChat with Jens Scharnetzki, Chief Product Owner at Yello, in this upcoming Twitter discussion on Collaboration in a Remote World. Welcome to #UXchat – it’s our one-hour live Twitter discussion (via the #uxchat hashtag on Twitter) where you can rub virtual…