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The answer to everything you always wondered about user experience

How to test your website’s iconography

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking…

Why consistency is vital in UX design

In which Neil Sheppard argues that, when it comes to website UX design, it doesn’t matter what you do, as long as you do it consistently. Imagine visiting a website for a specific purpose… You enter the URL and you’re met by a blank screen….

UX Battle of the Week: LA Times vs USA Today

UserZoom ran a quick competitive UX benchmark study between the LA Times and USA Today, two of the largest newspapers in the United States, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on the websites….

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