From Novice to Sommelier: Designing the User Experience of Wine Recommendation Apps
Conveying information about wine is a complex challenge from a design and information architecture perspective. Some users might know they want a hearty merlot; others simply want something sweet and cheap that’ll go with chicken and impress their house guests. There is also a range…
Considering Product Filters and Ecommerce Mobile Usability Testing
Findability is a major issue for ecommerce sites. Often, their catalogs have dozens, hundreds, or even thousands of products within them. Users may be coming with a specific item in mind, or they may want to browse all the options available in a given category,…
UserZoom – Keeping it Classy at UXPA San Diego 2015
It’s June, which means just a few short weeks until we are in beautiful San Diego, California for UXPA 2015. This year’s UXPA takes place June 22 – 25 at the ritzy Loews Coronado Bay Resort and is shaping up to be another fantastic conference….
Now and then: a look back at remote user testing
When Jakob Nielson, godfather of modern usability testing, came out with his book Usability Engineering in 1993 it was an exciting time for technology. Computers were becoming more widely available and websites were exploding into existence at an unprecedented rate. No longer the playgrounds of…
On the Go Restaurant Recommendation Apps and the User Experience
Everyone has been there: you’re hungry and looking for a nearby restaurant. Pulling out your smartphone, you quickly search to see what restaurants are nearby. Several factors may play a big role in your final decision: what time seating is available, average customer reviews, and…
Fortune 100 IT Company: Designing Effectively With Quick Iterative Testing – UX case study
“UserZoom helped us gain deeper insights into what influences buying behavior, particularly in terms of which capabilities rated strongly for potential buyers.”
Staying Up to Date with Startups: Optimizing the Product Hunt Mobile User Experience
A mention on Product Hunt is considered by many entrepreneurs to be a sign that their startup or product has a strong chance of making it. The site’s design, careful information architecture, and selected usability features do a great job of helping users to focus in an environment that contains a high volume of information.
Scoping out the Competition: Mystery Shopping in an Online Era
Gain critical competitive insight in our digital era. Mystery shoppers, also sometimes called secret shoppers, have been in use since the 1940s to surreptitiously measure the quality of a business’ service, products and pricing by posing as a customer and reporting back on their experience….
Back to School: How Colleges Score on Information Architecture and UX Design for Applicants
Summer’s here and school is almost out. But for one population — recent high school graduates — college is on the brain. They’ve just concluded the demanding process of identifying colleges to attend, applying, and getting their acceptances. Matriculation is just one short summer of freedom…
Getting a Plan Together: Creating a UX Roadmap for Your A-Team
The A-Team’s John “Hannibal” Smith said it best with his catchphrase, “I love it when a plan comes together.” You should love a good plan too, especially when it comes to your product’s UX Roadmap. A great UX Roadmap will help ensure that you accomplish…