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The answer to everything you always wondered about user experience

How to Capture User Experience Metrics

Here’s a great article from Kim Oslob in the UX Matters Magazine. How many times have you wondered how you can collect meaningful and significant user experience metrics to validate your research? Many researchers struggle with this same dilemma on a daily basis. For example,…

Check out who’s zooming in on the UX today at CHI2011!

We are here in Vancouver, BC at CHI 2011 Conference talking with UX professionals around the world about the latest methods to ZOOM in on the user experience. Click ‘Read More’ to see the pics from last night’s grand opening gala! Like us on Facebook to check out all…

Perform usability research AND user research with UserZoom

Quantifying usability through unmoderated online user testing. Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain…

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