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Featured Researcher: Dana Bishop
Senior Director, UX Research at UserZoom
Dana's career in UX Research spans more than 20 years.
Dana was an early adopter of online research platforms, starting back in 1999, and in the nearly two decades since, has run hundreds of remote unmoderated UX studies.
Her primary area of focus for the past 15 years has been competitive research and benchmarking, and has notably run benchmarking studies in many industries including: Financial Services, Insurance, Travel, Retail, Automotive, and Tech.
Dana recently presented in the webinar Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board
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