Bridging the gap between UX insights and business impact
Welcome to the fourth edition of our State of UX survey report, where we take the temperature of the user experience (UX) industry to see the trends, challenges, and opportunities ahead.
Organizations are missing out on golden UX optimization opportunities— and leaving growth opportunities and financial gains out on the field.
Digital experiences perform poorly when UX insights are not routinely embedded in decision-making. And because poor digital experiences lead to lost customers, organizations are losing money and letting competitors take the digital advantage.
In a digital-first, access anything-from-anywhere world, the brands of the future that wish to remain competitive will rely on exceptional digital experiences that work for everyone.
The role of UX research is critical to identify, measure, and optimize these experiences, but organizations are still missing out on revenue by ignoring the power of UX insights.
As you'll see from the survey results, there's an increasing demand for research, and more companies are seeing the positive impact of UX on business KPIs. However, for UX research to fulfill its business-critical function, it needs to be used more strategically and embedded throughout the product development lifecycle.
To achieve this, there should be board-level responsibility for customer facing-experiences and the critical business impacts these interactions drive. Exceptional digital experiences rely on an insights-fuelled culture driven from the top. And this journey begins and ends with the user.
#1 User insight is getting left out of product and UX decisions
#2 Organizations aren’t linking the power of great UX design to revenue
#3 Many rely on incomplete UX metrics, without actionable insight
#4 Time is the leading obstacle to creating a culture of user-centricity
#5 Demand for UX research is outpacing supply
#6 DE&I considerations are not standard practice in nearly half of UX teams