Tree testing

Ensure users can find what they're looking for on your website.

Test your hierarchy

See how easy it is for users to find critical pages on your site or app.

Optimize labels

Confusing labels are a common pain point. Test to see if yours are understood.

Refine your menu

Evaluate a proposed menu structure and see how it performs in real-world scenarios.

Improve the structure of your website or app

Avoid confusing menus by asking users to find the right location for completing key tasks, and evaluate your information hierarchy early in the design process.

When to use

We recommend running a tree test after you conduct a card sort to evaluate a proposed structure.

What to remember

Your tree should include all main menu categories and sub-categories.

What to prepare

Tree tests are particularly useful in early development as you only need a proposed tree and key tasks - no wireframes or designs needed.

Deliver exceptional digital experiences with quality insight