Continuously capture insights and track behavior to provide the most valuable experience for your users

Give Your Users A Voice

Monitor user feedback continuously for the insights needed to keep up with their changing needs

Strategic Intercepts

Create targeted intercepts to get the right people, at the right time, for projects or for your private panel

Combine UX With Analytics

Go beyond basic surveys by combining UX metrics with analytics for deeper insight into what is or isn’t working, and why

Site Intercepts


Let Your Users Guide You

Gather both attitudinal and behavioral insights to monitor overall satisfaction with survey results and usability with clickstreams and heatmaps. You can also analyze session replays when monitoring customer feedback for mobile apps.


Customize Your Monitoring Program With UserZoom

Look & Feel

Customize the branding and design of your studies, including background colors, logos, buttons and text. Additionally, add a progress bar, so you can indicate to participants how far along they are in the study.

Randomization Options

Create a number of tasks in a study and combine them into groups and allow each participant to do only one task randomly selected from each of the groups. Test many different tasks and limit the length of the project ensuring completes.

Logic, Conditions & Piping

Utilizing logic will enable you to 1) disqualify a respondent and screen them out, 2) skip participants, based on their response. Conditions allow you to show or hide questions based on a participant’s previous response. With piping, capture a participant’s response & dynamically carry it forward to another question.

Sample & Data Quality Controls

Ensure high quality data collection–participants, who speed through your studies, try to take your studies more than once, and input invalid comments are kept out of your sample set. Allow one response per computer only, & exclude individual participants from a list.

Web Analytics Integration

Obtain the why behind your analytics data. Integrate the data from your True Intent studies with Google Analytics and Adobe Analytics so that you can get deeper insight into your analytics data. Filter traffic data by metrics captured in the study, such as gender, visitor intent, and satisfaction.


Check Out These Resources Related To User Feedback Monitoring


Improving your Mobile App Experience with Voice of the Customer Studies

With more than 80% of downloaded apps used only once, it’s more important than ever to provide a flawless user experience to users on their first visit. Learn how Voice of the Customer studies can take your mobile app experience from good to great.


Amplifying Your Web Analytics with Voice of the Customer Studies

In this ebook, learn how to amplify your your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies.


Building an Effective Voice of the Customer Program: Going Beyond Surveys, Tweets, Complaints and Big Data

Joanne Kok, former Head of Global Consumer Insight & Strategy at Travelocity, shares how to create and implement a thriving VoC program in your organization.