Continuously capture insights and track behavior to provide the most valuable experience for your users

Give Your Users A Voice

Monitor user feedback continuously for the insights needed to keep up with their changing needs

Strategic Intercepts

Create targeted intercepts to get the right people, at the right time, for projects or for your private panel

Combine UX With Analytics

Go beyond basic surveys by combining UX metrics with analytics for deeper insight into what is or isn’t working, and why

Site Intercepts


Let Your Users Guide You

Gather both attitudinal and behavioral insights to monitor overall satisfaction with survey results and usability with clickstreams and heatmaps. You can also analyze session replays when monitoring customer feedback for mobile apps.


Customize Your Monitoring Program With UserZoom

Look & Feel

Customize the branding and design of your studies, including background colors, logos, buttons and text. Additionally, add a progress bar, so you can indicate to participants how far along they are in the study.

Randomization Options

Create a number of tasks in a study and combine them into groups and allow each participant to do only one task randomly selected from each of the groups. Test many different tasks and limit the length of the project ensuring completes.

Logic, Conditions & Piping

Utilizing logic will enable you to 1) disqualify a respondent and screen them out, 2) skip participants, based on their response. Conditions allow you to show or hide questions based on a participant’s previous response. With piping, capture a participant’s response & dynamically carry it forward to another question.

Sample & Data Quality Controls

Ensure high quality data collection–participants, who speed through your studies, try to take your studies more than once, and input invalid comments are kept out of your sample set. Allow one response per computer only, & exclude individual participants from a list.

Web Analytics Integration

Obtain the why behind your analytics data. Integrate the data from your True Intent studies with Google Analytics and Adobe Analytics so that you can get deeper insight into your analytics data. Filter traffic data by metrics captured in the study, such as gender, visitor intent, and satisfaction.


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