User-focused product decisions

Standardize how you ask critical questions throughout development and across products for efficiency, consistency, and data quality.

We give you a variety of research methods so you can answer any question, at any stage of product development.

Combine data collection methods for greater efficiency and validity. For example, compare what users say in a survey with their behavior in a usability test.

Develop a plan to scale gathering insights, so users aren't left out of UX decisions. 

Learn the tradeoffs between research methods to choose the right one for design and development decisions.

Find out how to ask the right questions to reach your target audience, and how many users you need for confident decisions.