User-focused product decisions

Make confident decisions throughout product development.

Drive product strategy and prioritization

Make user-informed, strategic decisions early in the product development process. Discover unmet needs to help drive innovation and learn how users prioritize features.

Make data-driven decisions throughout development

Business leaders need more evidence than five to ten videos, and different kinds of data to strategically de-risk decisions. Develop an insights strategy to standardize getting the right kind of data at every stage of development and drive your roadmap of UX improvements.

Here's how...

Get the right data for your decisions

Standardize how you ask critical questions throughout development and across products for efficiency, consistency, and data quality.

Recruit the right users in the right numbers

Align the number of study participants, or sample size, to the level of risk in the decision. Costly or strategic development and design decisions require higher sample sizes.

Advance your team’s research expertise

Develop a plan to scale gathering insights, so users aren't left out of UX decisions. 

Deliver exceptional digital experiences with quality insight