Is your UX program being outpaced by your company’s growth? Here’s how to tell... and what to do about it.
UX research is growing. Jakob Nielsen of the Nielsen Norman Group predicts that the current population of UX pros will grow from 1.5 million today to 100 million by 2050. Is your UX team already feeling the pressure? Do you have enough people to meet demand from the wider business today, let alone in 30 years?
The appropriate ratio of UX staff to developers has been an ongoing conversation in the UX world for some time.
At IBM in the 2000s, an often-quoted “required” ratio was 10%, or a 1 to 10 ratio of UX staff to developers. A Nielsen Norman Group 2020 article, Typical Designer-to-Developer and Researcher-to-Designer Ratios, largely agrees, citing a survey showing around 11% (further detailed as 1 researcher to 5 designers to 50 developers).
Jeff Saurus’s survey from 2017, What is the Typical Ratio Between Designers and Developers, showed a ratio of closer to 6%, specifically 1 researcher to 5 designers to 100 developers.
However, these ratios are based on companies that actually employ UX researchers and designers. The ratios would be much lower if all companies were included.
The critical flaw with these ratios is that they only observe what is happening, not what should be happening. Even within companies with in-house UX staff, there are often divisions or initiatives with no UX staff.
Additionally, different product types likely need varying levels of UX expertise. Looking beyond the ratio of UX people to developers, there are other signs that your UX program is understaffed. Let’s take a look:
When companies lack adequate UX resources, they triage their project portfolio and tend to assign UX resources only to the most critical projects. This causes several problems:
Some designers are also great UX researchers, but others lack proper training or simply have no time to carry out additional research. All too often we see:
Common symptoms of over-stretched UX resources include:
Product usability needs to be benchmarked over time and against competitors. A lack of benchmarking inevitably leads to:
Inadequate UX staffing at the management level leads to:
When the UX team is overwhelmed by basic functions, there are additional repercussions:
To solve these issues, you’ll need more than just additional UX staff.
You need full communication, collaboration, and understanding between UX, design, development, and wider business units. To do that, a complete UX research platform, like UserZoom, can go a long way to ensuring you have the UX resources you need to deliver great services as your business expands.
If you have any questions about scaling your own user research activity, or would like to know more, drop us a line - we'd love to talk to you.
Hear Beverly May, VP of Research and Design at Allstate discuss her efforts leading a large design platforming initiative.