Although product and design leaders recognize that good experiences impact the bottom line, there's still a challenge around quantifying the performance of UX in a meaningful way.
Many businesses rely on a handful of design metrics, but many fall short of measuring the direct impact of UX on business goals and KPIs.
Michael Grieder, Lead Researcher at Adobe User Labs, is paving a better way towards measuring UX. One that involves holistic scoring, gaining stakeholder buy-in, and driving future strategy for improvement.
In our recent on-demand webinar, Michael revealed his roadmap to UX measurement with many successful tactics to gaining executive sponsorship. Here are a few of the highlights, which we've gathered together in a short series of video-clips.
Let's begin with an answer to a longstanding organizational question...
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Who should own UX?
Michael explains UX ownership at Adobe, and makes some recommendations for your own organization.
Keys to UX measurement success
In the following video clips, Michael reveals some of his keys to UX success, including the importance of identifying a quick-win pilot project, embracing automation and making engagement with your team as easy as possible for internal clients.
Culture of listening
Michael highlights why you need to listen and understand your stakeholders and see how they work. It's important for getting visibility and becoming a successful team.
Identify a pilot project
Michael suggests that if you have no existing UX research and are struggling with where to start, identify a pilot project. Then focus on the low-hanging fruit.
Automate your processes
Michael recommends using tools to automate as much as you can. It’ll free up your time so you can focus on what you do best: research.
Make engagement easy
Michael Grieder explains why you need to think about your team's approachability to internal clients and how to make sure it’s as easy as possible for teams to engage with you.
How to get executive buy-in
Without executive sponsorship and investment, your UX measurement program won't get far. So here are some tips on gaining trust from management teams and stakeholders, and proving the ROI of UX.
Getting executive buy-in for UX measurement
Michael Grieder highlights how his team built trust in QXscore, an automated way to combine attitudinal and behavioural data into one unified score.
Calculating the ROI of UX
Michael takes a deep dive into how his team calculates the return of investment of UX at Adobe by comparing the figures to a design project without user research involvement.
Demonstrating the impact of UX measurement with QXscore
To make it easy for his stakeholders and business leaders to evaluate the performance of UX, Michael uses QXscore, a holistic, easily understood standard for measuring user experience that quantifies users’ attitudes and behaviors into a single score and identifies opportunities to improve.
Seeing the whole story with QXscore
Michael recommends QXscore as a crystal clear way to find answers to what's actually happening when testing digital experiences.
Tying OKRs to QXscore results
Michael Grieder explains how the ultimate vote of confidence for their research team is implementing QXscore into their own performance objectives.
Learn more in our on-demand webinar
Join Michael Grieder, Lead Researcher at Adobe User Labs, as he uncovers his successful UX measurement strategy.
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