Collaboration just got easier in UserZoom

UserZoom's new collaborator role allows you to invite stakeholders to view and engage with your research. 

Why is collaboration in user research so important?

  • It encourages empathy for users and helps UX research practitioners get faster buy-in on problems that need to be solved. 
  • It helps build organizational support for research because team members get to see and hear firsthand how users feel about and interact with their products and services. 
  • It helps prove the ROI of research because it can prevent teams from building the wrong thing and ensure they build better experiences in the future.  

What can collaborators do in UserZoom?

The ‘Collaborator Role’ is a brand new user type that we built to allow controlled access to your research.

Collaborators can:

  • View pre-live studies including screeners, participant criteria, and tasks. 
  • Collaborate in analysis with the ability to view and download charts, create filters in the “ratios and responses” section, view videos, create clips, make notes, and even create their own highlight reels.
  • Join moderated sessions as either notetakers or observers – completely out of sight from the participant. 

Collaborate with control 

We’ve put preventative measures in place to maintain the integrity and validity of your research by restricting collaborators from editing or altering studies in any way. 

Collaborators cannot: 

  • Create, edit or launch a study
  • Edit participant recruitment criteria
  • Turn studies offline or copy and share participant links
  • View ‘Participants List’ in the results section
  • Download data exports within Results
  • Invite new users or change any user permissions

When to use the collaborator role

Let’s say you recently built a moderated study in UserZoom to help gather feedback on two potential concepts for a significant re-design of your company’s corporate website. Your internal stakeholders for the project are the product marketing and sales leaders.

You want to invite them to view the research design and participant criteria before the study goes live but don’t want them to change anything.

This is the perfect opportunity to invite them to your study as a collaborator. Once the study is live, they will also be able to join your live sessions to hear from participants in real-time.

When stakeholders are included in the research process, alignment and decisions are made faster and the impact of research is elevated. 

Research is better together

Including stakeholders in your research has incredible benefits. Instead of waiting for research to complete their analysis, create a report, and find a time on everyone’s calendar to read out the results, stakeholders can view and interpret results as soon as they come in.

This means the entire team is learning together, empathizing with the end-user, and on the same page about the potential issues that need to be resolved. 

Furthermore, bringing stakeholders into research can affect the wider organization's culture.

By exposing team members outside of the product and design organization to UX research, you can ensure that decisions that affect customers will be made with data instead of opinions. 

The new collaborator role represents just one of the many ways we’re bringing more access control and collaboration to the UserZoom platform.

To learn more about the technical details of this brand-new user role, view our support article. And, as always, if you have an idea for a future feature or enhancement, share your thoughts in the UserZoom ideas portal. 

Better together

Teams design and build better digital experiences when research is a team sport. Start collaborating with your team in UserZoom today.