UserZoom's new collaborator role allows you to invite stakeholders to view and engage with your research.
The ‘Collaborator Role’ is a brand new user type that we built to allow controlled access to your research.
We’ve put preventative measures in place to maintain the integrity and validity of your research by restricting collaborators from editing or altering studies in any way.
Let’s say you recently built a moderated study in UserZoom to help gather feedback on two potential concepts for a significant re-design of your company’s corporate website. Your internal stakeholders for the project are the product marketing and sales leaders.
You want to invite them to view the research design and participant criteria before the study goes live but don’t want them to change anything.
This is the perfect opportunity to invite them to your study as a collaborator. Once the study is live, they will also be able to join your live sessions to hear from participants in real-time.
When stakeholders are included in the research process, alignment and decisions are made faster and the impact of research is elevated.
Including stakeholders in your research has incredible benefits. Instead of waiting for research to complete their analysis, create a report, and find a time on everyone’s calendar to read out the results, stakeholders can view and interpret results as soon as they come in.
This means the entire team is learning together, empathizing with the end-user, and on the same page about the potential issues that need to be resolved.
Furthermore, bringing stakeholders into research can affect the wider organization's culture.
By exposing team members outside of the product and design organization to UX research, you can ensure that decisions that affect customers will be made with data instead of opinions.
The new collaborator role represents just one of the many ways we’re bringing more access control and collaboration to the UserZoom platform.
To learn more about the technical details of this brand-new user role, view our support article. And, as always, if you have an idea for a future feature or enhancement, share your thoughts in the UserZoom ideas portal.