Meeting the demand for high-quality UX insights in Europe: Why we acquired Testapic

Announcing UserZoom's acquisition of Testapic, the leading UX insights company in France.

Today we officially welcome Testapic to the UserZoom family, and we couldn’t be more thrilled. 

Testapic is the leading remote UX insights platform in France, known for the company’s innovative approach to participant recruitment and for providing high-quality research expertise. 

These recruitment capabilities paired with UserZoom’s innovative testing and benchmarking solutions will address the growing need for quality user experience insights across Europe, and enable companies to deliver excellent, personalized digital experiences their customers love.

One thing I am truly excited about is that Testapic has the same philosophy as we do - in UX research there is no substitute for quality - and the team has been driving world-class outcomes for leading brands with this approach. They’re especially noted for their deep, highly profiled panelists and this will add tremendous value to our European reach.  

This acquisition is a natural way for us to boost our multilingual panel capabilities and cement our lead in Europe's largest economies – Germany, UK, and now France – with a partner that shares our values and domain expertise.

Not only is Testapic the leading remote UX insights platform in France, but it also has marquee customers across Europe. Testapic already counts Carrefour, Crédit Agricole, Decathlon, Europcar, Samsung and SFR as proud customers and will continue to serve them and others going forward.

Nicolas Guirao, Co-Founder and CEO, Testapic, has this to say about joining the UserZoom family: “We are excited to join forces with UserZoom to help companies test and measure product UX and leverage that insight to deliver the best possible digital experiences. UserZoom’s people-first company culture is aligned with ours, making this an easy decision, and we’re eager to get started so we can best support one another, and ultimately our customers.” 

This acquisition expands our European footprint and means we can offer more value, faster to our European and global customers with a unique UX Insights System that drives demonstrable ROI.

Once again, a warm welcome to the entire Testapic team to the UserZoom family. We can’t wait for the next step in our journey.

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