Introduction
What is usability testing, and why is it valuable?
Usability testing is a UX research methodology where you observe real users as they interact with your website or application.
It involves instructing users to perform tasks on your website, app, or other digital experience and reviewing their feedback, actions, and behaviors.
A well-conducted usability test will reveal rich insights about the user experience. You’ll uncover issues with the design of your solution and see where improvements can be made. This, in turn, will boost engagement and conversion rates.
Usability testing is all about understanding the reasons behind your users’ decisions. While website analytics might indicate that people leave your website at a certain point, usability testing will help you understand why, so you can take corrective action.
What is remote usability testing?
Remote usability testing is a form of test where the participants and researcher are in separate locations.
These tests are powered by specialist, online platforms, which replicate the lab experience, but with all of the efficiency benefits of technology and automation—things like screen-share technology, automated transcription, data analytics, and reporting.
If you get remote usability testing down to a T, you’ll unlock a vast array of benefits:
The Total Economic Impact of UserZoom study
Forrester Research conducted a Total Economic Impact (TEI) study and examined the potential return on investment (ROI) enterprises can realize by deploying UserZoom and increasing their focus on UX Research:
537%
Return on invesment
$2.3M
Total benefits over 3 years
<6 mon
Payback period
$2.3M
Total benefits over 3 years
537%
Return on invesment
<6 mon
Payback period
“The combination of both rapid and qualitative research with remote testing at scale and quantitative metrics provides statistical significance for stakeholders.” (L /M)
Elizabeth Chesters
Guest Writer
Heading L / M
Trust a world-class services team
Employ a team of dedicated researchers and UX experts for the moments your company needs them, rather than forever. At critical moments, our UserZoom service team can optimize your company's approach, mature your function, and conduct bespoke studies on your behalf.
Table Heading
Field 1
Field 2
Field 3
Field 4
Field 5
Field 1
Field 2
Field 3
Field 4
Field 5
