Information Architecture refers to the way content is presented and accessed from any given page on your website – whether through menus, breadcrumbs, categories, links – whatever takes you from one page to another.

A good IA can help people on your site understand where they are, what’s around, and what to expect.

Information Architecture typically focuses on…

• Structure: the way information is laid out i.e. people should be able to predict where to find what they’re looking for
• Organization: grouping information in a way that makes sense to people
• Labels: ensuring elements are appropriately titled so people can find information